Joint Venture with Sozal for the Turkish market

Soft Chemicals SRL and Sözal Kimya San. ve Tic. A.Ş. announce a joint venture for the production and development of 'Printing and Sizing Chemicals' in Turkey and surrounding areas.

We are pleased to announce that Soft Chemicals SRL, which recently absorbed Liberty Chemicals SRL, and Sözal Kimya have signed a joint venture agreement, effective 1 August 2024. This strategic agreement aims to grow operations in Turkey and surrounding countries by harnessing both companies' expertise in the fields of printing chemicals and yarn sizing.

The entire technical and operational know-how of Liberty Chemicals, together with its historic brand, founded in 1995, was put at the service of this collaboration, with a focus on innovative solutions for traditional and digital textile printing, textile finishing and finishing, and applications in the fashion world.

Soft Chemicals, renowned for its creative chemical solutions and dedication to excellence, combines its extensive knowledge and experience with Sözal Kimya's strong regional distribution network and market presence. This partnership will not only improve product accessibility, but also offer new opportunities for technological development in key areas.

The adoption of sustainable, cutting-edge solutions, such as new compounds with a low environmental impact, is one of the main objectives of this collaboration, and will enable the demands of an increasingly sustainability- and quality-oriented market to be met.

"Our collaboration with Sözal Kimya represents a significant step forward in our mission to offer cutting-edge chemical solutions," said the Dr. Alberto Manenti, CEO of Soft Chemicals. "With the acquisition of the Liberty Chemicals brand and its technical and operational know-how, we are ready to meet the growing needs of our customers, providing them with unparalleled service and quality in Turkey and beyond. This will enable us to further expand our portfolio of chemical solutions for the textile and fashion industry, while maintaining a strong focus on technological innovation and sustainability."

Sözal Kimya, a leader in the chemical industry, is equally excited about this joint venture. Eren Sözal, CEO of Sözal, said, "This agreement allows us to expand our product range and strengthens our ability to serve a wider range of customers." "Thanks to this cooperation, we can provide our customers in the textile printing industry with innovative and customised solutions, combining our expertise and strengthening our presence in the global market."

The primary objective of the joint venture will be to create and commercialise cutting-edge chemical compounds that improve the sustainability, performance and efficiency of printing and sizing applications, with a strong focus also on the needs of the fashion industry.

The collaboration between Soft Chemicals and Sözal Kimya will open up new growth prospects and enable the two companies to consolidate their leading position in the international market through a unique combination of innovation, excellence and tailor-made solutions.